top of page
Animation Process

The production process for a 2D animated explainer video typically involves several key stages:


1. Concept and Scripting: 

  • The process begins with a clear understanding of the message you want to convey in your video. This is particularly important if you are wanting an explainer video or other educational content. 

  • A script is crafted, outlining the narrative, dialogue, and key visuals to effectively communicate your message. 

  • This stage is not necessary if you want logo animations, GIFs or other short-form social content. 

2. Storyboarding: 

  • A storyboard is created from the script, to visualise how each scene in the video will unfold. This serves as a blueprint for the animation process. There are plenty of opportunities at this stage to amend the visual narrative. 

3. Design and Illustration: 

  • Visual elements, including characters, backgrounds, and objects, are designed based on the storyboard. 

  • The chosen art style and colour palette are applied to maintain consistency throughout the video. 

  • Please note that I am more than happy to work with supplied visuals. If you have an in-house designer/illustrator, then I can easily work from your assets providing they are supplied as .ai or .psd files. 


4. Voiceover and Audio: 

  • If your video requires a voiceover, then I will source a professional voiceover artist to record the script. I will work with you to find the right person for your video. 

  • Background music and sound effects are selected or composed to enhance the video's impact. Background music is usually purchased at an additional cost to the initial quote. 


5. Animation: 

  • This is where I bring the static illustrations to life by creating movement and transitions between scenes. This process will involve the use of Adobe After Effects to create fluid motion. 

  • I will create a rough pass of the video and send it to you for approval. Once you are happy with the initial movement in the video, I will then flesh out the animation to provide a full version. 

6. Editing: 

  • The animated sequences, voiceover, music, and sound effects are combined to create the first full pass of the animation. 

  • Timing and pacing are fine-tuned to ensure a smooth and engaging viewer experience. 


7. Revisions and Feedback: 

  • Clients are given the opportunity to review the video and provide feedback at this stage. 

  • Any necessary revisions are made to address client input and ensure the video aligns with the desired message and tone. 

8. Finalisation: 

  • Once all revisions are complete and the client is satisfied, the video is rendered in its final format. 

  • High-quality visuals and audio are ensured during this process. 


9. Delivery: 

  • The final 2D animated explainer video is delivered to the client in their preferred format (e.g., MP4, MOV) for use on websites, social media, presentations, or other platforms. 

bottom of page